Why it's important

With more and more technology becoming part of farming, we want to make that technology as easy as possible for farmers to use and benefit from, and we want farmers to see the full benefit of the technology. Tech creates data, and data is valuable in two ways - it provides insight into how the farm is operating, and it can be sold as part of a larger dataset. We strongly believe that farmers should own their own data, that it should be an additional income stream for farms, and that the data should be useful to the farmer for decision making.